Gin In A Tin, founded in the Cotswolds, produces small-batch London Dry gin in beautifully colourful or illustrated tins. Launched in 2017 by father-daughter duo Martin and Charlotte, it now has a growing range of more than 20 London Dry gins.

Who or what inspires you and your products?

Martin, our gin connoisseur, takes inspiration from the changing seasons and his extensive cookery book collection to develop our range of exciting, unusual, classic yet contemporary flavour profiles. The artistry behind our innovative signature packaging is led by our co-founder Charlotte, who draws inspiration from botanicals within the recipes, nature and widely celebrated seasonal events.

What is the biggest challenge you've faced as a small business owner?

One of the biggest challenges any small business owner faces is adapting to changes in consumer preferences, economic conditions and industry trends. All of these moving parts require constant vigilance and flexibility. Often, overcoming these challenges will demand a spark of creativity, resilience and strategic decision-making – something we have become used to over the last few years. One of our mantras is innovate or evaporate!

What is your hero product, or the one that means the most to you, and why?

While we don’t have a ‘hero product’ per se, one of our best products is undoubtedly our Flag Tin. This tin represents our pride in being 100% British and reflects our heritage. This product has caught the eye of many of our favourite clients and has been received by individuals around the globe, including the embassies and royal palaces.

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What does a typical working day look like?

Running a business is a whirlwind adventure, where each day brings something new, exciting and sometimes unexpected. It can start with mundane tasks like restocking stationery, yet swiftly end in exhilarating meetings with major clients. Balancing the demands of work and family life can be a giant juggle, but it’s all part of being an entrepreneur and the rewarding journey Gin In A Tin is on. 

What tip (or tips) would you give anyone looking to start a small creative business?

For all new small business owners, our top advice would be to remain open-minded and resilient, and continue to enjoy the creative process. When your small business starts to require more hands, surround yourself with a good team who share your vision, ask good questions to enable the business to innovate and allows your own practice to constantly evolve.

Try their gin for yourself while shopping around the Christmas Market, or stock up for your festive celebrations.