I’m Jonquil, and I’m a potter specializing in beautiful yet durable stoneware. My focus is on creating functional tableware that’s a joy to use and hold, while also exploring small, expressive sculptures. Each piece is crafted from high-fired stoneware, ensuring it’s strong and made to last. I use a range of unique glazing techniques to produce beautiful, artistic finishes, believing that everyday objects can and should be a work of art.
How did you start your business?
My journey into pottery began in October 2023 with a beginner’s course. It quickly became a grounding, mindful escape that led me to purchase my own wheel. After outgrowing my garage, I moved into a studio in Bristol. Following a pivotal career change from teaching, I successfully secured funding to acquire a kiln and launch an after-school clay club. Just one year after that first course, I was building my own garden studio and selling my work. My business has grown organically from there; I now teach classes, run workshops, and exhibit at prestigious shows like Potfest, Craft in Focus and of course Good Housekeeping.
How did you choose the name of your business?
My business name, Jonquil Ceramics, uses my first name as it has always been a conversation starter, and its meaning—a type of daffodil—inspired my logo. I felt the name’s unique nature and personal connection would create a memorable and authentic identity for my brand.
What or who inspires your products?
My inspiration is rooted in the natural world. My ‘Seascape’ range draws from vivid memories of diving and snorkeling in coastal destinations like Zanzibar and Colombia, capturing the feeling of being by the sea. In contrast, my ‘Landscape’ range is inspired by the serene, rolling hills of Somerset, reflecting the soft, hazy sunrises I see on walks near my home. I am also constantly inspired by the generous and talented potters within the ceramics community, who share their knowledge and passion.
What does a typical day look like?
There is no ‘typical’ day as a potter. My time is divided between the hands-on creation process and the business side of my work. Mornings are often dedicated to moving pieces through different stages of production—from throwing and trimming to glazing and firing—all set to the backdrop of the radio in my studio. My schedule also includes teaching and mentoring, whether it’s leading a two-hour class or hosting studio members. On weekends, my focus shifts to packing for markets and shows, where I have the pleasure of meeting customers and sharing my work. This variety keeps my work dynamic and fulfilling.
What do you enjoy most about the creative process?
What I enjoy most is the state of flow that comes with creating. Throwing on the wheel requires a unique balance of strength and gentle control. To center the clay, you must first center yourself; it’s a meditative process where you become completely present with your work. On a good day, being in this flow state is truly an incredible and rewarding experience.
What is the biggest challenge you’ve faced as a small business owner?
As a sole business owner, the biggest challenge is navigating the inevitable fluctuations of sales and market success. The personal responsibility can lead to self-doubt, but I’ve found incredible strength in my support network. My family, friends, and the pottery community provide invaluable encouragement that helps me to persevere through challenging times. This constant support is what allows me to continue building my business with resilience and confidence.
What is your hero product or one that means the most to you and why?
My hero product is a collection of small sculptures depicting people enjoying a cup of tea. While they lack clear facial features, they are incredibly expressive, conveying a surprising amount of emotion and a sense of quiet contemplation. These pieces are particularly meaningful to me as they represent my artistic side and were so cherished that I made additional ones just so I could keep the originals.
What tip (or tips) would you give anyone looking to start a small creative business?
My best tip is to prioritise setting aside time for yourself. As a small business owner, it’s easy to get consumed by your work, but finding moments for self-care—whether it’s swimming, spending time with friends, or simply stepping away—is crucial for maintaining a healthy and sustainable creative practice.
Shop these thoughtful gifts and meet Jonquil Ceramics at the Country Living Christmas Market.