Why Artisan Brands Choose the Country Living Christmas Market
For decades, Country Living has championed the makers, the stories and the quality that lasts. Since 1991, we’ve been providing a platform for artisans and small businesses to reach audiences who genuinely value their craft.
That belief shapes the Country Living Christmas Market: a rare space where exhibitors and visitors share the same values around craft, provenance and intentional making with quality materials. If you’re building a brand around these principles, you’ll find your audience here.
The Right Audience for Stories, Not Just Products
For an independent artisan or a growing lifestyle brand, the story behind a product is often its greatest asset: the origin of the materials, the maker’s process and the reason it makes a meaningful gift.
In this thoughtfully-selected environment, these details are often the primary driver for engagement. Country Living Christmas Market exhibitors reach visitors who come specifically looking for these markers of quality. Whether you’re selling British-made homeware, small-batch food, textiles, ceramics, jewellery or natural beauty, you’re reaching an audience that already understands the value of craftsmanship.
Scale Meets Curation
For 2026, we’re bringing together tens of thousands of visitors, including Country Living readers, Good Housekeeping members and VIP guests, under the iconic glass dome of the Business Design Centre.
This year also marks the coming together of Country Living’s long-standing celebration of craftsmanship with Good Housekeeping’s trusted consumer audience, creating an even larger community of engaged, quality-conscious shoppers.
For exhibitors, the Country Living Christmas Market offers the best of both worlds: the scale and energy of a major London event, combined with a carefully curated environment that champions exceptional makers. Your brand sits alongside businesses that share your commitment to quality and craftsmanship, putting you in front of visitors who come not simply to browse, but to discover, invest in, and value the stories behind the products they buy.
The Value Beyond the Day's Takings
- Direct customer insights: Observe how shoppers interact with your products and hear their feedback firsthand.
- Product testing in a professional setting: Test new concepts, price points, and packaging with real customers in an engaged, quality-conscious environment.
- Brand discovery: Share your story with a new, quality-conscious audience and build awareness beyond your existing reach.
- Brand alignment: Leverage the long-standing trust of Country Living and Good Housekeeping to elevate your own brand's credibility.
